The Hot One Awards are given yearly by Professional Photographer Magazine to "honor the photography industry's best new products"
"As the Hot One Awards continue to expand, the competition for each category has heated up accordingly. For the 2008 awards, we had more than 220 total products entered in 58 categories by nearly 150 companies. That makes the 2008 Hot One Awards one of the biggest, most comprehensive photographic product competitions in the industry. Winners of a 2008 Hot One Award should be proud that they have achieved recognition in such a competitive and high-profile award process. Looking at this year's award winners, we see a collection of advanced, forward-thinking products. The needs of the modern photographer have been taken into account in each and every one of these items. They demonstrate an ideal combination of technical sophistication and user-friendly design. The 2008 Hot One Award winners represent the best of the best in terms of advanced features, usability and value for price."
- Jeff Kent, Hot One Editor, Professional Photographer Magazine
For additional info, visit: www.ppmag.com

The 2008 Professional Photographer Hot One Awards
- the FOLDABLE SOFTBOXES AND OCTABOXES won for the "Light Modifier" category
- the ZEUS FLASH HEADS AND POWER PACKS won for the "Power Pack" category
- the VAGABOND II PORTABLE POWER SYSTEM won for the "Power Supply" category
- the February 2008 issue of Professional Photographer magazine is the "Hot
One" issue (it will include a photo and write-up of the winning products,
and we are running two ads in this issue)